West Coast Craft
Brand Identity
Rebrand
Original Illustration
Overview
A rebrand of the popular seaside market at San Francisco's historical Fort Mason Center, West Coast Craft is an innovative event featuring the best art and design craftspeople of the West Coast. Embracing the west coast lifestyle and use of local materials, the market is a popular draw for the vibrant, energetic youth of the city.
Primary Mark
Bringing the brand identity into a colorful, playful, and hand crafted aesthetic, the letter mark reflects elements of geometric maximalism while touching on the west coast lifestyle by the waterside.
Secondary Marks
Color & Typography
Iconography
West Coast Craft's identity features a variety of symbols such as SF's iconic Golden Gate Bridge, crafts and thrifts sold at the market, and deconstructed sword and wing elements from the Fort Mason Center logomark.
Brand Expression
