ABOUT ME
I am a designer pursuing a BFA in Graphic Design and Digital Media with a UX/UI minor. My passion for product design stems from my right and left brain thinking and ability to envision the big picture. When crafting the digital experience, I am energized by solution focused problem solving and intuitive creativity. I’m a resourceful, versatile, and goal-oriented individual who is a proven performer that appreciates creative challenge.
As I actively pursue a career in UX/UI, my experience as a professional singer-songwriter (Em Rossi) has informed my ability to story-tell through visual and audio, as well as gain experience in creative strategy, social media influencing, brand marketing, live performance, and sync licensing. When I’m not designing, I enjoy singing, reading, running, fashion, and interior design!
EDUCATION
BFA, Graphic Design & Digital Media, UX/UI Minor
Laguna College of Art & Design
Anticipated Graduation, 2025
SKILLS
Product Design
Product Strategy
Brand Strategy
Project Development
Marketing
Social Media Management
Content Creation
Video, Video Editing
Photo Art Direction
EXPERIENCE
UX DESIGN INTERN
Panasonic Avionics, Irvine, CA
Created enterprise designs for color lighting and internal engineering configuration tools used by ground teams.
Worked in tandem with a design system.
06.2024 - 08.2024
PRODUCT DESIGN CONSULTANT
Earbuds, Austin, TX
Close collaboration with product managers, designers, and engineers to provide client based design solutions through visual hierarchy, information architecture, and content restructuring with a creative and logical approach. Cultivate artist channel concept and quick access streaming features to improve user accessibility and audience retention for artist to fan base interactions.
06.2021 - 07.2024
PRODUCT DESIGN & PRODUCT STRATEGY
Sesh, Los Angeles, CA
Beginning as a term project within the Laguna College of Art & Design and now pursuing the potential product in an independent study, I am the sole designer of Sesh, a collaborative digital songwriting platform.
08.2023 - Present
PRODUCT DESIGN CONSULTANT
super{set}, San Francisco, CA
Consulted on the online music and audio file storage platform Boomjam. I collaborated with the super{set} team to identify product improvement opportunities, suggest enhancements to product process, and analyze
consumer preferences.
09.2021 - 10.2021
PRODUCT DESIGN CONSULTANT
Smule, San Francisco, CA
Consulted with product managers, designers, and engineers on Feed visual design, UI rebranding, Smule Global feature, and product pipeline.
06.2019 - 12.2019
CREATOR, BRAND BUILDER, SINGER-SONGWRITER
Em Rossi Inc., Los Angeles, CA
Contracted Singer-Songwriter with Sony Music RCA Germany (2019-2021). Top Partner Artist on Smule with over one million followers worldwide, growing on average 800-1k followers per day. The first U.S., independent artist on Smule to be discovered and signed to a major label. Manage multiple social media platforms; create content and brand social media strategy. Contributor to Smule’s online marketing campaigns, receiving over 36 million hits worldwide. Art directed music videos, photoshoots, and social media brand identity.
07.2012 - Present
AWARDS & RECOGNITION
Adobe Creative Retreat Attendee 08.2023
LCAD’s Highest Academic Merit Scholarship 08.2022